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Silver Fern Solutions (Registered as Silver Fern Security Ltd) Privacy Notice

Silver Fern Security Ltd care about your privacy and are committed to protecting your personal information in accordance with fair information practices and applicable data privacy laws.

This Privacy Notice explains how we collect and use personal information. Personal Information means any information relating to an identified or identifiable natural person; one who can be identified, directly or indirectly, by reference to an identifier such as name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

What information is collected & Why it is being Collected:

Personal information that we may collect and process includes:

Contact Information that allows us to communicate with you, such as your name, job title, age and prefix, username, mailing address, telephone numbers, email address or other addresses that allow us to send you messages, & company information.

Relationship Information that helps us do business with you, such as the types of products and services that may interest you, contact and product preferences, creditworthiness, marketing preferences and demographic data.

Transactional information about how you interact with us, including purchases, inquiries, customer account information, order and contract information, delivery details, billing and financial data, details for VAT, transaction and correspondence history, and information about how you use and interact with our websites.

Security and Compliance Information that helps us to secure our & your interests, including information for conflict checks, fraud prevention and internal verification, as well as information necessary for the security of your & our premises, such as visual recordings.

Our products may collect system and event information relating to their setup, configuration and operation, as well as information collected by our products in their ordinary course of operation. This information may include sensor data, equipment data, data regarding building spaces, fault data, event data, environmental data, and other internal or external data as well as product usage information and product performance data. In some circumstances, this information may be Personal Data. In the case of video or security products, the information may also include video and audio signals and data. The nature and extent of the information collected by our products will vary based on the type and function of the product and the type of services for which they are used, subject to applicable laws.

Who Collects this information:

You can email info@silverfs.co.uk or contact the Potton office 01767 261788 and ask for the Admin. Controller.

How is it Collected:

Information is provided by the customer or agent via telephone & email.

Legal bases for Processing:

The performance of a contract with our customers and suppliers.

The legitimate interests of Silver Fern Solutions (Silver Fern Security Ltd), which are our usual business activities.

Purposes of Processing:

Fulfilling your orders for products or services and related activities, such as product and service delivery, customer service, account and billing management, support and training, product update and safety related notices, and to provide other services related to your purchase.

Managing our contractual obligations and your ongoing relationship with us, including interacting with you, analysing and improving the products and services we offer, informing you about our products or services, as well as special offers and promotions.

Ensuring the security of our websites, networks and systems, and premises, as well as protecting us against fraud.

Managing our everyday business needs, such as payment processing and financial account management, product development, contract management, website administration, fulfilment, corporate governance, audit, reporting and legal compliance.

Recipients of Personal Information:

Third Parties: We may use third parties to provide or perform services and functions on our behalf. We may make personal information available to these third parties, to perform these services and functions. Any processing of that personal information will be on our instructions and compatible with the original purposes. We may provide the SSAIB, our professional body information in the maintenance of our accreditation for audit purposes.

As Required by Law: We may also make personal information concerning individuals available to public or judicial authorities, law enforcement personnel and agencies as required by law, including to meet national security or law enforcement requirements, and including to agencies and courts in the countries where we operate. Where permitted by law, we may also disclose such information to third parties (including legal Counsel) when necessary for the establishment, exercise or defence of legal claims or to otherwise enforce our rights, protect our property or the rights, property or safety of

others, or as needed to support external audit, compliance and corporate governance functions.

Mergers & Acquisitions: Personal information may be transferred to a party acquiring all or part of the equity or assets of Silver Fern Solutions (Silver Fern Security Ltd) or its business operations in the event of a sale, merger, liquidation, dissolution, or other.

International Transfers:

Silver Fern Solutions (Silver Fern Security Ltd) is a UK company only. and so no data crosses borders into other countries.

Retention:

We will retain your personal information as long as necessary to achieve the purpose for which it was collected, usually for the duration of any contractual relationship and for any period thereafter as legally required or permitted by applicable law.

Protection of Personal Information:

Security measures for protecting personal information: We apply appropriate technical, physical and organizational measures that are reasonably designed to protect personal

information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access, and against other unlawful forms of processing. Access to personal information is restricted to authorized recipients on a need-to-know basis. We maintain a comprehensive information security program that is proportionate to the risks associated with the processing. The program is continuously adapted to mitigate operational risks and to protect personal information, taking into account industry-accepted practices. We will also use enhanced security measures when processing any sensitive personal information.

How we protect personal information we process on behalf of our customers (as Data Processor): In some instances, we process personal information on behalf of our customers as a service (in a data processor capacity). We collect and process this personal information only as instructed by our customer and will not use or disclose it for our own purposes. We maintain information security controls to protect your information and will only disclose or transfer the personal information as instructed by the customer or to provide the requested service. Unless otherwise instructed by the customer, we treat the personal information we process on behalf of our customers in line with our commitments on disclosure and transfer as set forth in this notice.

Children:

Our website is not directed at children and we do not use our websites to knowingly solicit personal information from or market to children. If we learn that a child has provided personal information through one of our websites, we will remove that information from our systems.

Your Rights:

You may request to access, rectify, or update your inaccurate or out-of-date personal information by contacting our Potton Office. To the extent of applicable law, you may have the right to request erasure of your personal information, restriction of processing as it applies to you, object to processing and the right to data portability. You may also have the right to lodge a complaint with a supervisory authority.

Consent and Withdrawal of Consent:

By providing personal information to us, you understand and agree to the collection, processing, international transfer and use of such information as set forth in this Privacy Notice. Where required by applicable law we will ask your explicit consent.

You may always object to the use of your personal information for direct marketing purposes or withdraw any consent previously granted for a specific purpose, free of charge by email or telephoning 01767 261788.

Modifications to our Privacy Notice:

We reserve the right to change, modify, and update this Privacy Notice at any time. Please check periodically to ensure that you have reviewed the most current notice.

 

Our website:

Data We Collect and Why We Need It

  • Personal details typed in on our contact page and our quotation request page, such as name, contact telephone and email address. We will use this only to provide you with relevant information.
  • Data which allows us to recognise our website visitors, their preferences, and how they use this website. This saves them from re-entering information when they return to the site. This data is collected by cookies from their navigation around the site. A cookie is a small amount of data which we send to their computer. The data is then stored on their browser or hard disk. Details about disabling these cookies can normally be found in the Help facility provided with your browser, and we provide links to these help facilities in our cookie bar.
  • Your IP address (this is your computer’s individual identification number). This is used to note your interest in our website. To protect your identity, we have "anonymized" your IP address.

Measures We Have Taken on this Website to Protect Your Personal Information

  • We will not sell, rent, or pass on your information to any third parties without your express consent.
  • You may contact us at any time to view, amend or delete your personal data, or to exclude it from the usages listed above.
  • To protect your identity, we have "anonymized" your IP address, meaning we never collect your full IP address - this enables us to differentiate you from other website visitors, but does not enable us (or anyone else) to identify you as an individual.
  • We protect your data through SSL certification: any data that is transmitted from our website is encrypted through Secure Socket Layer technology.
  • No personal data is stored on the sliverfs.co.uk web servers.
  • Wherever we gather personal data on our website, we also gather explicit permission to use this data.

Cookies

Cookies are small pieces of data, usually in text files, that are placed on your computer to record information about you and your activity on our website.

There are 4 types of cookies:

  • Strictly Necessary Cookies - Without these cookies our website would not be able to function properly. Most strictly necessary cookies are session cookies and are deleted once your leave our website
  • Performance Cookies - Performance cookies are generally used for analytics and statistics gathering. They collect information about how you use our website, such as pages visited, visit durations etc.
  • Functionality Cookies - These cookies are designed to enhance your personal experience on our website by remembering choices you have made.
  • Targeting/Advertising Cookies - These cookies deliver adverts targeted to you and your interests. They may also control the number of times you see a particular advertisement and also measure the effectiveness of the advertising campaign.

Within these 4 categories above, cookies are also subdivided into:

  • Session Cookies - These are temporary cookies used for the duration of your visit to our website. Once you close the browser these cookies automatically stop. Session cookies are used to improve the user experience whilst visiting our site and prevent you having to re-enter information.
  • Persistent Cookies - These are stored on your device after you have visited our website. These cookies remember information for your next visit to our website.

And also into:

  • 1st Party Cookies - Placed on your computers by our software.
  • 3rd Party Cookies - Placed on your computers by other software.

Most, but not all, 3rd party cookies rely on the user having an active login or account with the third party service.

Cookies Used on This Site

The following cookies are used on this website:

  • PHPSESSID – strictly necessary session cookie. We use this cookie to confirm that we have received your submission on any of our forms.
  • MCManagerHistoryCookie_im and MCManager_im_lastPath - These strictly necessary session cookie are used by the file and image manager to improve page load times.
  • cookie_notice_closed – persistent performance cookie. This prevents you needing to close and hide the cookie notice on every page and every time you visit the website.

There are additionally a number of third party cookies used on your website:

  • Javascript controls many of the website functions. Javascript adds strictly necessary session cookies to your computer. These cookies do not contain personal data and are necessary for the website to function correctly.
  • Google Maps adds a number of persistent and session cookies, including advertising cookies. These cookies are controlled through your own personal Google account and can be managed here.
  • Google’s Captcha (the tick box that determines you are human) places cookies on your computer, but does not gather any personal information.
  • Google Analytics is used to track our website visitors' activity. We have anonymized the IP address gathered by Google Analytics and so no personal data is collected. Google Analytics privacy policy can be found here.
Silver Fern Security is an SSAIB Approved Provider
SSSAIB Registration Code BEDS040
We are CRB checked

© Copyright Silver Fern Security Ltd.
All Rights Reserved.

Company No: 06824094.
Registered Address: Unit 2 8a Market Square, Potton, Bedfordshire, SG19 2NP

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